Consumers today expect personalized experiences because they know the technology exists. And they notice when it’s not there. 95% of customers have taken action as a result of a bad experience; 79% told others about their experience, and 85% wanted to warn others about doing business with the company. Yet, 85% of consumers surveyed said they would pay 25% more to ensure a superior customer experience. That’s something to think about.

Good customer experiences generate more loyal customers who will spend more, have greater lifetime value and promote their positive experience with others.

Since 92% of consumers surveyed don’t believe anything a company says about itself (and conversely, rely on peer recommendations and reviews), your customers can market your products and services for you far more effectively than you can for yourself. And it costs 7 times more to acquire a new customer than it does to keep an existing one. MondoCRM helps turn these realities to your advantage.

Now, that’s business intelligence.

So how well do you think you know your customers?