What is CRM ?
Customer Relationship Management is a combination of software & a customized software process to help companies gain a competitive advantage in either sales, marketing or customer service.
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Some common software packages include:
- Act!
- WiredContact
- Salesforce.com
- Microsoft Dynamics CRM
- SugarCRM
- ZohoCRM
Now to review the differences between these packages can take more than a quick blurb. For one client on a three user setup for a system focused on marketing and mobile access, I highlighted 40 feature comparisons.
Many of the same features exist among all the products, so you want to consider ease-of-use, flexibility, licensing options and tech support costs.
What's best for you ? Since your business has unique qualities and processes, you should talk the software publisher and/or a consultant. The consultants have the in-the-field experience to know what works and can have more experience on data conversions between software publishers. Meanwhile. the publishers focus on building the feature set and ensuring stability.