Stakeholder Business Case: Profit for All
Let's create the case for all stakeholders to profit along with the shareholders.
In episode 3 of Getting Down to Business, Mark and Cynthia interview guest Michael Woyan delve into how businesses can adopt a stakeholder approach to ensure the success of not only shareholders but also employees, communities, and the environment. They explore case studies that highlight the benefits of creating equitable and socially responsible business models, including improving customer loyalty, reducing employee turnover, and fostering cooperation between businesses.
Key Takeaways
- The Stakeholder Approach: Why businesses must prioritize all stakeholders, not just shareholders, for long-term success.
- Benefits of Social Responsibility: How customer loyalty, employee retention, and community involvement strengthen a company.
- Cooperative vs. Competitive Business Models: The advantages of collaboration over competition in solving social and economic problems.
- Practical Steps for Entrepreneurs: How small business owners can start building socially responsible business models, including becoming a B Corporation.
In This Episode
- 00:00 – Show Introduction: Mark welcomes guest Michael Woyan, returning to dive deeper into unfinished business from Episode 1.
- 05:00 – The Stakeholder Approach: Michael discusses the shift from a shareholder-first model to a stakeholder-focused business approach.
- 12:00 – Social Impact in Action: Michael shares his experience working with communities to improve economic development, including his work with the Lakota tribe.
- 20:00 – Employee Retention Strategies: The discussion shifts to how businesses can reduce employee churn by treating employees as assets rather than commodities.
- 30:00 – Cooperative Business Models: Michael explains how cooperative models can foster stronger businesses, sharing examples from the Chicago B Corp community.
- 40:00 – Practical Steps for Entrepreneurs: Mark and Michael provide practical advice for entrepreneurs looking to adopt a stakeholder model, including how to start the process of becoming a B Corporation.
Guest Bio
Michael Woyan is a social impact entrepreneur with a background in real estate development and nonprofit work. As the founder of Marketsling Innovation Labs, he focuses on ethical business practices and creating economic opportunities in underserved communities.
Additional Resources
Using AI to Create Consistent Content Marketing
It's time to leverage AI to help you write more better marketing content.
In episode 2 of Getting Down to Business, Mark Mondo and Cynthia Zimmerman interview Vivek Gargav, who shares his journey from microbiologist to data scientist and how AI transformed his marketing strategies. They explore the role of AI in helping small business owners create ethical, effective content marketing strategies on a shoestring budget.
Key Takeaways
- Transitioning from science to marketing: Vivek’s story.
- How AI can assist small businesses in content creation.
- Practical tips for using AI tools like ChatGPT for SEO.
In This Episode
- 00:00 – Show Introduction and Underwriter Support: Mark introduces guest Vivek Gargav and the topic of using AI for marketing.
- 05:00 – Vivek's Career Transition: Vivek discusses his journey from microbiologist to marketer and how he navigated various challenges.
- 12:00 – The Power of AI: Vivek explains how AI tools, especially ChatGPT, revolutionized his approach to content creation.
- 20:00 – Using AI to Create SEO Content: Vivek describes leveraging AI for writing SEO-optimized articles and content marketing strategies.
- 30:00 – AI’s Role in Business Pivot: How AI helped Vivek pivot his company’s focus, saving time and resources.
- 40:00 – Concrete Results from AI: Vivek shares the direct business results from using AI, including increased leads and improved content marketing efficiency.
Guest Bio
Vivek Gargav is the marketing director at Caldere Associates in Reading, England. As a Zoho certified expert, he enjoys working with SMEs to enhance their customer relationship management using Zoho CRM, Zoho Social, Zoho Campaigns, and Zoho Analytics. He’s our goto expert at MondoCRM when comes to learning anything about AI.
Export Notes from Act! to Housecall Pro
How to Export Notes from Act! to Housecall Pro
(Hint: You cannot do this within the native program)
In case you are looking go at it alone or with your I.T. contractor, you can export some of the data, but not all the data out of Act!. For instance, the contact list view doesn’t export the unique IDs so notes, history, opportunities or the calendar won’t connect back to the correct contacts when you import them into Housecall Pro. If you follow the Act! Knowledge Base and employ a native tool such as the ACTREADER, SQL Studio or ODBC connection, these programs cannot strip out the RTF/HTML code formats as shown here. Our service exports the notes from Act! into a CSV format along with the unique IDs so the House Call Pro Data Transfer team can migrate the data for you.
- Act! knowledgebase answer: "Can I export Act! notes to Excel?"
- Act! knowledgebase answer: "What can I export from Act! ?"
Try us out at no charge.
To prove that our service works before you hire us, we’ll send you a 100 record sample set of your Act! database at no charge.
- Schedule a meeting to review your requirements.
- We'll guide you through the database backup process.
- We'll send you a link so you can securely upload the database to us.
- We'll send you a ZIP file with the contents and explain how the data lays out.
- Upon your approval, send us a final backup; then, we'll send you the data after the invoice is paid.
Who Puts The Data into Housecall Pro?
Once you have the CSV (Excel) files from us, you’ll work with the Housecall Pro Data Transfer Team to put the data into the system. Their team has previous experience taking the results from out export utility.
- Budget $700.00 per Act! database.
Ethical Entrepreneurship
Can Entrepreneurs Do the Right Thing
for All Stakeholders And Still Profit?
It’s easy to remain cynical, but I interview Cynthia Zimmerman and Michael Woyan who bring real world experience to build the case for non-profit agencies and real estate development.
Key Takeaways
- How to balance ethics and profit in entrepreneurship.
- Examples of stakeholder capitalism in nonprofits and real estate.
- Practical tips for making ethical business decisions.
In This Episode
- 00:00 - Show Introduction: Mark Mondo introduces the show Getting Down to Business and welcomes his guests, Cynthia Zimmerman and Michael Woyan.
- 03:00 - The Core Question: Can Capitalism Do the Right Thing? Mark poses the central question of the episode: Can businesses act ethically and still be profitable?
- 07:00 - Examples of Corporate Missteps: Discussion about companies like Amazon, Walmart, and the 2008 financial crisis as examples of capitalism failing to do right by all stakeholders.
- 10:00 - Finding the Good Guys: Costco and Patagonia: Mark and his guests highlight companies like Costco and Patagonia that have succeeded while maintaining ethical business practices.
- 15:00 - Cynthia Zimmerman’s Nonprofit Journey: Cynthia shares her experience working in the nonprofit world and how it shaped her views on ethical business practices.
- 25:00 - Michael Woyan’s Real Estate Development for Social Impact: Michael discusses his work with the People’s Action Redevelopment Coalition and how he flipped the typical real estate model to benefit underserved communities.
- 35:00 - Building Wealth in Communities: The team dives into how businesses can create lasting economic opportunities in communities through ethical practices and stakeholder capitalism.
- 45:00 - Practical Tips for Entrepreneurs: Cynthia and Michael offer actionable advice for entrepreneurs looking to implement ethical practices in their own businesses.
Guest Bio
Michael Woyan is a social impact entrepreneur with a background in real estate development and nonprofit work. As the founder of Marketsling Innovation Labs, he focuses on ethical business practices and creating economic opportunities in underserved communities.
Export Act! Notes to Salesforce
Smoothly Export Notes Act! to Salesforce
for Advanced Enterprise CRM Capabilities
To export Act! notes to Salesforce eases the burden of transitioning between CRM systems. We built our practice on Act! and supported Act! since 1997, and we realize some clients will eventually change CRM systems. Since we’re product agnostic, we provide a service to export Act! notes to Salesforce.
Our Act! export notes to Salesforce service will prepare the Act! contacts, notes, histories, activities and opportunities so it can imported into Salesforce. Act!, by itself, won’t export the history or notes so it can be imported into other systems as cited by their knowledgebase. Once your data is ready for import, you can begin the process of setting up your Salesforce account. This will involve creating custom fields to match the data from Act! and setting up any necessary integrations with other tools your business uses.
Need a Salesforce Partner?
We'll hook you up.
Since we’re not certified in Salesforce, we can refer you with a Salesforce certified partner in the United States or United Kingdom if you don’t already have someone in mind. We recommend working with a certified Salesforce partner because it’s a meticulous process. Furthermore, Salesforce does not offer an “undo” option if a mistake was made on the import. You must delete those records assuming they are easy to find; then, start over.
No matter which CRM you choose after Act!, it’s important to train your team on how to use Salesforce effectively. This may involve setting up training sessions or providing access to online resources. You should also plan to have a support team in place to assist with any issues that may arise during the migration process.
In summary, when you migrate Act! to Salesforce, you will provide your business with advanced sales and marketing capabilities and access to powerful analytics, automated workflow and reporting features. By following a structured approach and properly preparing your data, you can ensure a smooth transition and start taking advantage of the benefits of Salesforce.
How We Work
- Give us a backup of your Act! database.
- We'll send you a sample set of 100 records from your database.
- If you like it, we'll finish the export.
- We'll email you a link to download the ZIP file for the rest of the data after the invoice is paid.
Our Fee:
- Budget $700.00 (£565.00 + VAT) per database.