Avoid These 5 E-Mail Marketing Mistakes

Citing a columnist for The Huffington Post, we tell our clients to avoid these problems:

  1. Create periodic changes in graphic design
  2. Focus on one message per email
  3. Balance text with graphics
  4. Clean out the bounced addresses from the mailing list
  5. Acquire help from a writer.  We found sites like upwork, oDesk and Fiver can help at a pretty good price.

Automate Marketing in CRM - First Step

Automating Marketing with CRM allows you to:

  • Reach the hundreds of contacts you cannot call today
  • Build brand awareness
  • Ensure marketing gets done without daily manual intervention

Before any tool is implemented, the first thing to do is segment your database by industry.

Here are some screenshots of various systems. You can change these highlighted choices quickly as you finish each conversation with a client.  As you send more targeted campaigns, open and read rates will increase.  Here is our evidence from our campaigns.

Act! Example:
Act! Database Customization Example

Salesforce Example:
Salesforce Customization Example

Zoho Example:
Zoho Customization Example