Customer Survey

Customer experience has become even more important in the 21st century as buyers gain power.

Customer churn kills growth. And because it’s ultimately unsustainable, it kills companies. Is there anything more important to the bottom-line health of your company than delivering great customer experiences consistently? We’d argue, nothing. So it begs the question, “How can you deliver great customer experiences if you don’t know much about your customers? That’s where we come in. (Do you think you’re already delivering great customer experiences? Think again. Blind surveys with actual customers say otherwise).

But what if you’re a B2B enterprise? It turns out your B2B customers expect experiences consistent with what they get in when they’re consumers in the B2C space. I happened upon this article recently that profiles 10 B2B companies who deliver great customer experiences.

It means having a good CRM matters, not only for your internal benefit but you can leverage the same data to create great experiences such as:

  • Automate sending birthday or anniversary cards.
  • Have all the customer's history on one screen, so no matter which sales rep picks up the phone, the rep knows what's happened. The customer doesn't have to repeat the same story multiple times to get something resolved.
  • Create self-service portals so customers can view their order history, retrieve serial numbers and place help desk requests anytime.

How do you plan on creating better customer experiences? Let’s take a look at your churn rates and lifetime customer value data. We can certainly help. Feel free to bounce some ideas off me. Discovery calls are always free.