About Social Selling - Ditch The Elevator Pitch

I met Mark Carter in 2006 at a local networking event in Chicago, and I consider him one of the best at on-site networking to generate new business. In this interview, Mark and Brynne discuss how to use social media and avoid leading networking events just talking about you and your sale.



So how does this relate to CRM ? Out of the box, CRM usually requires a degree of customization; otherwise, it remains under utilized. CRM software is feature-rich, and I help people put on the final touch to really help my clients close more deals.


How NOT to Use the Phone to Generate Connections

I was at a client site configuring a CRM system when I heard this conversation.

Caller (Blocked caller ID): Is Dan there ?

JoEllyn: No. He's out of town. Can I help ?

Caller: No. Honey.  Just get him on the phone.

JoEllyn: He's out of town until Monday,

Caller: I'm not gonna reduced to a piece of paper.  Tell him Gene's on the phone. Get up out of your chair and get him !

JoEllyn: He's not in the office! (Getting annoyed)

Caller: How unprofessional of you! I'm gonna call Dan and tell him you conduct business.

JoElyn: Go for it! Click

Is this the era of Mad Men where men treated women like chattel to get their way ?  Belittling someone and attempting to scare them to pass you to a business owner just does not work.

Let's see. "Gene" knew nothing about this place.  He only has the INTERNET, Hoovers, Linkedin, ZoomInfo and PR Newswire or Broadlook as tools to learn about Dan before attempting a foolish and outdated method of making connections.

With the wealth of free information and social media, these useless conversations can be reduced.

I'd like to see your comments and thoughts.