In the world of CRM consulting, collaboration has always been our secret weapon.
Back in the ACT! Certified Consultant program, there was an unwritten rule: don’t compete with each other. Instead, we shared ideas, jumped in to help on tricky projects, and built lasting partnerships. From 2002 until 2019, we regularly attended an Act! Certified Consultant conference. I’d say 90% of the ROI was networking with the other consultants to help each other grow our respective practices.
One of the most important relationships that came from that era is my ongoing collaboration with Vivek Gargav of Caldere Associates. For over ten years, we’ve partnered across continents and industries, proving time and again that collaboration creates better outcomes than cutthroat competition.