E-Mail Marketing Content Ideas

One of the biggest hurdles has been content creation. Here is a summary of 6 ideas along with a complete list of 15 ideas.

  • Develop a branded guide or tutorial like this
  • Interview an Industry Professional
  • Re-Purpose Blog Commentary like this
  • Host a Webinar Featuring Industry Experts
  • Record Those Webinars for Future Prospects & Clients
  • Offer a Video Training Series (Free or Paid)

If you are stuck on writing the content, there are reasonably priced content writers on upwork.com, elance.com or fiver.com

E-Blast Checklist

No matter which CRM or e-mail service provider this checklist applies. Here is a quick summary, along with the full article.

  • Promise Something Specific in The Subject Line - And Deliver
  • Craft a Succinct Header viewable in the Preview Pane
  • Make it Mobile Friendly
  • Test Timing & Wording Frequently as Visual Design
  • Learn What Motivates You to Read Incoming E-Newsletters
  • Create One Topic at a Time

Avoid These 5 E-Mail Marketing Mistakes

Citing a columnist for The Huffington Post, we tell our clients to avoid these problems:

  1. Create periodic changes in graphic design
  2. Focus on one message per email
  3. Balance text with graphics
  4. Clean out the bounced addresses from the mailing list
  5. Acquire help from a writer.  We found sites like upwork, oDesk and Fiver can help at a pretty good price.

Segmenting The Database Increases Open and Click Through Rates

To increase your open and click rates, it's a best practice to use Act!, or whatever CRM system you use, to create a smaller list with greater precision rather than a "spray and pray" approach where one offers goes to anyone in hopes the numbers make up the difference.

I proved this by segmenting the database by "areas of interest" based on a survey I sent along with re-examining my database to see what features of Act! they inquired about. Once I targeted my list, my open rate went from 11% to 64% with two messages sent the same day to Act! users. One list is "Tips and Tricks" if I don't know more about them while the second list contains tips on "Automating Act!" based on my clients' feedback.

For Act! users, you can use the "Dynamic Groups" feature to automatically make and maintain these targeted lists.

In addition to traditional CRM training and support services, we offer a service to help you build proper surveys and to properly segment the database before you send your next e-blast.

How to Use the Campaign Results in Act! E-Marketing to Get New Leads

Swiftpage bought Act! in 2013 and integrated a new e-mail marketing tool called Act! E-Marketing (AEM).  Unlike other CRM systems, Act! offers a unique integration between campaigns and leads generated from it.

As shown in this video, I sent an offer to upgrade Act!.  The results are shown within Act!.  Just click a name, and it goes right to the lead with history ready to go for the rep.

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