No matter which CRM or e-mail service provider this checklist applies. Here is a quick summary, along with the full article.

  • Promise Something Specific in The Subject Line – And Deliver
  • Craft a Succinct Header viewable in the Preview Pane
  • Make it Mobile Friendly
  • Test Timing & Wording Frequently as Visual Design
  • Learn What Motivates You to Read Incoming E-Newsletters
  • Create One Topic at a Time