Customer Relationship Management is a combination of software & a customized software process to help companies gain a competitive advantage in either sales, marketing or customer service.
Some common software packages include:
- Sage ACT!
- Microsoft Dynamics CRM
Now to review the differences between these packages can take more than a quick blurb. For one client on a three user setup for a system focused on marketing and mobile access, I highlighted 40 feature comparisons.
Many of the same features exist among all the products, so you want to consider ease-of-use, flexibility, licensing options and tech support costs.
What’s best for you ? Since your business has unique qualities and processes, you should talk the software publisher and/or a consultant. The consultants have the in-the-field experience to know what works and can have more experience on data conversions between software publishers. Meanwhile. the publishers focus on building the feature set and ensuring stability.