Swiftpage bought Act! in 2013 and integrated a new e-mail marketing tool called Act! E-Marketing (AEM).  Unlike other CRM systems, Act! offers a unique integration between campaigns and leads generated from it.

As shown in this video, I sent an offer to upgrade Act!.  The results are shown within Act!.  Just click a name, and it goes right to the lead with history ready to go for the rep.

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